With sustainability going mainstream, there is rising pressure on companies to demonstrate circular performance. The Circular Transitions Indicators (CTI) framework helps companies respond to this growing demand by providing a simple and sector-agnostic way to measure circularity and giving insights into how to reduce primary resource use and waste generation.

WBCSD and 30 companies shaped CTI v3.0 to support the business need for a universal and consistent way to measure circularity. Building on the previous version launched in 2021, CTI v3.0 is enhanced with:

• a new methodology to measure the impact of recycled sourcing on greenhouse gas (GHG) emissions reductions
• two new indicators to consider lifetime extension strategies
• guidance to support companies in making decisions and prioritizing upscaling actions.

If you have already completed an assessment with CTI, the new content will not affect your performance. CTI has only become more accessible and more valuable with these changes.

To support and guide companies through the CTI assessment process, we have partnered with Circular IQ to develop the CTI online Tool available at www.ctitool.com. CTI initiates value chain discussions through the tool, which are essential to accelerating the transition to the circular economy.

We invite companies of all sizes and industries worldwide to start measuring their circular baseline with CTI and accelerate the transition to a circular economy.

If you are interested in exploring the CTI methodology, please get in touch with Irene Martinetti, Manager, Circular Economy, at cti@wbcsd.org.

The Circular Transition Indicators v1.0, v2.0 and v3.0, by the World Business Council for Sustainable Development are licensed under CC BY-ND 4.0 (Creative Commons Attribution-NoDerivatives 4.0 International).