Circularity

1. Innovate to enable effective and efficient upcycling of waste streams and processing residues within the value chain for energy generation and as a feedstock for other industries, such as the chemical and cement sectors.

2. Further increase the global recovery rate of wood fiber products by:

• Identifying and scaling up new sustainable solutions to waste management and fiber recovery;
• Helping to spread best practices and innovative designs to overcome end-of-life use bottlenecks, for example for long-life engineered wood products in construction;
• Promoting and competitively positioning circular economy products to customers and consumers by driving behavior change through consumer education and incentives.
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3. Improve and innovate business models and product design to provide end-of-life solutions for single-use fiber products, such as composite packaging, diapers, personal care and sanitary products.