WBCSD’s Tire Industry Project (TIP) drives research on potential human health and environmental impacts of tires throughout their lifecycle. TIP is a global CEO-led initiative undertaken by leading tire manufacturing companies. Together, TIP member companies work towards solutions for a sustainable future on topics including end-of-life tire management, tire and road wear particles, and sustainable natural rubber.

The scientific relevance and robustness of TIP’s work is guided by an Assurance Group – a team of independent scientists that guide the TIP work plan, advise on study design, and provide review of scientific papers and reports.

Members of the Tire Industry Project (in alphabetical order) are Bridgestone, Continental, Goodyear, Hankook, Kumho Tire, Michelin, Pirelli, Sumitomo Rubber, Toyo Tires, and Yokohama Rubber.