A joint initiative led by WBCSD, CEBDS, and BCG under the Action Agenda on Regenerative Landscapes (AARL)
As the host of COP30, Brazil stands at a defining moment to assert its global leadership in sustainable agri-food production. Regenerative landscapes present a transformative solution for reconciling agricultural production with environmental protection and farmer resilience. However, the current pace and scale is not sufficient.
In response, the Landscape Accelerator – Brazil (LAB) – is undertaking a time-bound sprint toward COP30. Our mission is to drive a large-scale regenerative transformation of key Brazilian landscapes, starting with the Cerrado biome and the State of Pará.
Core partners of the LAB include the Brazilian Ministry of Agriculture (MAPA), The Nature Conservancy, TechnoServe and many other key players from civil society, producer associations, government institutions, global development finance and beyond.
We need a place-based systems transformation at the landscape level that places farmers at the center, with the active participation from the entire value chain. With nearly 50M hectares and 120,000 producers already or planned to be engaged through over a dozen leading multinational companies, the LAB is uniting financial institutions, agribusinesses, governments, and civil society around a common roadmap – to secure financing with the right instruments, advocate for effective policies and establish robust, context-specific metrics to track progress.
Investing in regenerative agriculture and sustainable land use presents a major business opportunity in Brazil, notably in the Cerrado and Amazon biomes, balancing productivity with environmental stewardship. By 2050, Brazil could expand soybean production from 150 to 231 million tons, and boost beef production from 10 to 13 million tons, increasing its global market share, all without any additional deforestation. These gains, driven by improved pasture management and healthier soils, could add up to $28 billion annually to Brazil’s GDP while benefiting over 600,000 growers and ranchers. Gains in productivity, cost reductions, and greater resilience in challenging years far outweigh the investment needed.
Rather than directly implementing on-the-ground projects, the LAB operates pre-competitively to address systemic bottlenecks to scaling regenerative production systems in Brazil, by leveraging policy, finance and metrics and monitoring systems.
Our key priorities include a clear and inclusive policy framework, a strong regulatory foundation, standardized methodologies for recognizing and validating regenerative outcomes, expanded access to credit, incentives for technical assistance, and payments for environmental services.
We will deliver these outcomes as a consensus-driven package at COP30 in cooperation with our corporate members and partners.
