Michelin publishes case study on their experimentation center’s preservation policy
In order to ensure customer satisfaction and safety, Michelin must evaluate the performance of its products on test tracks. Geneva, 27 November 2012 – Its centre d’Expériences Michelin Almería (CEMA) experimentation center in Almeria, southern Spain, set up in 1973, occupies 4,500 hectares in a beautiful desert area with the lowest rainfall in Europe. Michelin decided to integrate preservation of this area […]