This report shines a spotlight on how companies can think about the future differently. It is designed to stimulate dynamic and productive discussion about ‘futures’ and experimentation as tools that can support moves beyond ‘business as usual’ strategies, specifically, in support of greater sustainability.

We spoke to a selection of WBCSD members and other leading companies, to understand how they are using futures to drive more transformative change that supports sustainability. By exploring this topic and showcasing examples from forward-thinking companies we aim to encourage and inspire people to be bolder in the way they think about the future; to push the boundaries of current constraints and knowledge of things can be done. This, we hope, will ultimately support and catalyse more breakthrough transformational initiatives that can achieve both sustainability and business ambitions.