The business case for Zero Waste to Landfill

Reducing waste to landfill conserves resources, reduces potential future liability and decreases costs. As a global manufacturer, Goodyear began looking at ways to reduce the amount of waste sent to landfills in 2001 and established a global baseline for waste generation per unit of product. Using 2001 as the base year, Goodyear reduced the amount of waste disposed in landfills by 34 percent per unit of product by 2006 as a result of focusing on recycling activities and reducing the creation of waste.

Although we had made significant progress in reducing the amount of waste sent to landfills by 2006, we decided to make a bold change to improve our global waste stewardship while further reducing future waste management costs. We believed so strongly in these opportunities that a corporate directive was sent to every Goodyear manufacturing plant with a mandate to eliminate waste sent to landfills by the end of 2007.