In 2019, six leading food and agribusiness companies joined forces to form the Soft Commodities Forum (SCF), a pre-competitive groups to collectively address sustainability issues in their supply chains. With a focus on soy production in the Brazilian Cerrado, the SCF aims to eliminate soy-driven conversion of natural habitats by promoting supply chain transparency, producer engagement and value chain collaboration. In their latest report, the SCF shared the achievement of their current traceability target, and progress in engaging producers at landscape level to identify concrete solutions to deforestation