FReSH is a key project of the World Business Council for Sustainable Development (WBCSD), which emerged from our partnership with EAT. FReSH aims for food system transformation and industry change. We take a ‘fork to farm’ approach, starting with what people consume and focusing on the dietary and production shifts that are required for everyone to eat well within environmental limits. We then seek to enable the development and implementation of transformative business solutions that are aligned to science-based targets.

Over the last year, we have held powerful multi-sector science-led dialogues on food system challenges and business opportunities, including the plan for protein, increasing the nutrient content of packaged food, and how to bring the consumer along.