How does one really innovate? What are the strategies required to make innovation work? How does one ensure that innovation as an end as well as a process is both sustainable and inclusive? These are some of the questions addressed in this report by the CII-ITC Centre of Excellence for Sustainable Development, a Regional Network partner of the WBCSD in India. The report provides an insight into how innovations in products, services and processes are creating new businesses and industry structures. It also provides a framework of strategies required to make these innovations work.