The Business Breakthrough Barometer 2024 is a new flagship report providing unique insights from leading businesses on the current pace of the net zero transition, business opportunities and where governments can best focus efforts to create stronger market incentives for investment.

Developed by WBCSD with the support of Bain & Co, the Breakthrough Agenda, Marrakech Partnership and Race to Zero, this first annual pulse check covers sectors responsible for 70% of emissions, including power, transport, steel, cement, buildings, hydrogen. Based on survey data, interviews, sector dialogues and latest trends, the Barometer provides an overview of the state-of-play of the energy and industry transitions in 2024 and concise summaries for each sector on the action business is taking, the barriers they are facing and what is required to scale-up investment faster.

The first annual Business Breakthrough Barometer highlights:

• Businesses are calling investments: 91% of executives view the transition as an opportunity, with 74% reporting increased investments in the net zero transition over the past three years.
• But the next set of large-scale investments are at risk: 66% of business leaders identify the lack of a strong investment case and slow scale-up of infrastructure as the most urgent barriers to accelerate large-scale investment.
• Bold government policies are needed: 90% of leading businesses would invest more if governments implement policies that tackle sector-specific barriers – including streamlined permitting, mandated demand, the build-out of infrastructure, and deeper and more effective coordination among major economies.