Behaviors, Barriers and Benefits - Futerra x WBCSD
Published
23 April, 2024Type
PublicationFuterra and BEworks, supported by WBCSD, have developed the Low Carbon Lifestyles Wheel based on insights from the Intergovernmental Panel on Climate Change (IPCC) report. This tool outlines actions for individuals that together can reduce greenhouse gas emissions by up to 5% globally, especially when combined with changes in infrastructure and policies.
The Low Carbon Lifestyles Wheel aligns with the IPCC Household Consumption Options to Reduce GHG Emissions, challenging the belief in a gap between knowing and acting – the value -action gap. Instead, it identifies barriers to change and suggests new benefits—functional, social, and emotional—to bridge this gap and inspire personal climate-friendly behaviors.
This report is tailored for business leaders, policymakers, and innovators seeking ways to encourage and support positive behavior changes that benefit the environment.
