The Tire Industry Project (TIP) has been operating successfully for ten years, addressing a series of sustainability challenges for the industry. Work has progressed in collaboration with several world-class consultants, an advisory panel of world-leading experts, and a number of key industry stakeholders. Original scientific research, newly invented measuring equipment and techniques, field-testing, new environmental sampling, toxicology studies, and other efforts have helped us make steady progress understanding the challenges we face and improving the sustainability of our companies and the industry.